Rory Sutherland compares himself to Gandhi and reflects on the Church of England's views on sleeping with virgins before introducing me to the word "measurebator" and quoting some choice bits of Adam Smith on the sort of people who like massive megapixel cameras (I rather get the impression that Smith would have liked that French and Saunders sketch about people obsessed with the Innovations Catalogue). I suspect only Sutherland could pull it off.
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