What I most liked was the tension between the parochial and the global. The headline is "Is the LRB the best magazine in the world?". The subheading starts "The London Review of Books has become the most successful – and controversial – literary publication in Europe". So the message is that the LTB is big - and yet...
When I put this to her, Wilmers blinks. "Does everybody live in north London?" she asks herself, before going through a mental checklist of contributors and staff. "John Lanchester doesn't," she announces triumphantly. Spice [the publisher] says that most of their readers come from N and NW postcodes. Anywhere else?
"Clapham," he replies briskly."
I'm pretty sure that means that John Lanchester is the Clapham reader as well as being the Clapham contributor. But I can help out with another example - James Wood lives in Massachusetts, where he "teaches the practice of literary criticism at Harvard". Although I think Harvard is spiritually north of the river in LRB-land.
Teasing aside, I got the link from an American blog, an Anglophile, but a Daniel Hannan-reading Anglophile. So the LRB's writ does run a little outside the N and NW postcodes.