Back in the 1980s, the Economist tells us, Japan was importing a lot of ivory. The future for elephants was looking bleak. What could the world do to save the elephant?
Efforts were made to change Japanese tastes. But you need a major cultural icon to effect a major cultural shift. Luckily, the Royal Family's top diplomat took charge: "the big breakthrough ... came when Britain’s Prince Philip gave a rousing speech at an event organised by the World Wildlife Fund, which encouraged Japan’s crown prince to speak out. ... Ivory became uncool."
Good old Prince Philip.