Thursday, 19 September 2013

Prince Philip: big in Japan

Back in the 1980s, the Economist tells us, Japan was importing a lot of ivory. The future for elephants was looking bleak. What could the world do to save the elephant?

Efforts were made to change Japanese tastes. But you need a major cultural icon to effect a major cultural shift. Luckily, the Royal Family's top diplomat took charge: "the big breakthrough ... came when Britain’s Prince Philip gave a rousing speech at an event organised by the World Wildlife Fund, which encouraged Japan’s crown prince to speak out. ... Ivory became uncool."

Good old Prince Philip.

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